Posts Tagged ‘consumer insights’

Computers may be good at crunching numbers, but can they crunch feelings?

August 24, 2009

Humanity takes another step closer to becoming ‘The Borg‘ (cybernetically enhanced humanoid drones of multiple species, organized as an interconnected collective, the decisions of which are made by a hive mind, linked to subspace domain).

New York Times writer Alex Wright outlines how sentiment analysis is becoming a growing field of consumer research, helping companies make better decisions and respond more quickly to public and consumer opinion…

The rise of blogs and social networks has fueled a bull market in personal opinion: reviews, ratings, recommendations and other forms of online expression. For computer scientists, this fast-growing mountain of data is opening a tantalizing window onto the collective consciousness of Internet users.

An emerging field known as sentiment analysis is taking shape around one of the computer world’s unexplored frontiers: translating the vagaries of human emotion into hard data.

This is more than just an interesting programming exercise. For many businesses, online opinion has turned into a kind of virtual currency that can make or break a product in the marketplace.