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New York Times writer Alex Wright outlines how sentiment analysis is becoming a growing field of consumer research, helping companies make better decisions and respond more quickly to public and consumer opinion…

The rise of blogs and social networks has fueled a bull market in personal opinion: reviews, ratings, recommendations and other forms of online expression. For computer scientists, this fast-growing mountain of data is opening a tantalizing window onto the collective consciousness of Internet users.

An emerging field known as sentiment analysis is taking shape around one of the computer world’s unexplored frontiers: translating the vagaries of human emotion into hard data.

This is more than just an interesting programming exercise. For many businesses, online opinion has turned into a kind of virtual currency that can make or break a product in the marketplace.

We’re really just at the beginning of the era of “mobile search.” Even what we think of as “search” will be dramatically altered by innovations in mobile. In this first phase the transfer of what might be called the “query box” (and related links) into mobile is complete. In time, however, we many even come to see that image — the white box with the search button to the right — as a kind of metaphor for something more intangible (i.e., directed intent) that can be fulfilled in a variety of ways.